Thursday, September 17, 2015

"Affirmative Judaism"

[The following is an expansion on my Rosh Hashanah comments it is still written in my delivery format -- my apologies if this makes it more challenging to follow]

“Affirmative Judaism” – Not a New Movement, but a New Moment
Commentary for the Start of a New Year, 5776
Rabbi Steve Weisman – Temple Solel, Bowie MD

Starting omens – 16th year, 25 as Rabbi, 5776 – all perfect squares
            Back to the Future 2 – this is the year,
                        And in the movie, the Chicago Cubs win the World Series!

Contrast that with an honest and sobering look at the world –
headlines and realities scream out for our attention:
Iran deal                                    global warming
Gun violence                        immigration reform
#black lives matter            electoral rights and reform
Syrian refugees
            and so many more – indeed AJ4J and Iran vote

Our own realities as a congregational mishpachah and community
            Also require a greater amount of our time, energy and focus –
                        If not from all of us, at least from our leaders
            And let’s give ourselves permission to admit up front,
that none of us are looking forward to Yizkor this year
            b/c the number of friends and neighbors we lost this year
                        was painfully large

It is so very easy to get so caught up
in the needs and challenges of the moment
that we lose perspective,
and spend far too much time dwelling in the negative.

Don’t get me wrong – every one of these items
            And several dozen more that go unnamed for the moment
                        Deserve and require our attention and involvement.
                        Will hopefully receive appropriate focus in New Year

But, before we can be a congregation of caregivers to the world
            Fulfilling God’s first command to all of us thru Adam and Eve
            That we be good stewards of all of Creation,
Before we can fully embrace the imperative to work for tikkun olam
We must, as all good caregivers do,
            Remember to take time for ourselves,
maintain equilibrium, make sure we are strong,
                        B/c if we cannot maintain our own strength and wellness
                        We will be no good trying to help others.
This, to me, is one of our gifts as Jews,
            But one that too often gets lost, or overlooked
                        Judaism allows, maybe even requires us,
                                    To take time for ourselves
                                    To maintain both strength and balanced perspective
These HHDs, especially this RH
            Can be, and now more than ever, needs to be
            A moment of our personal and communal
                        Spiritual recharge.
As Hillel taught – Im ein ani li mi li… If I am only for myself…
            Friends, this season is the now of our Jewish year,
                        These HHDs feel like the now of our time and circumstances

This is the world’s birthday, after all
            As we will remind ourselves in the morning
                        As we fulfill the mitzvah to hear the sound of the shofar.
Birthdays are times of joy, and celebration – first and foremost.
They are also times of looking back at where we have been,
Of sharing our joy with those closest to us,
But also times of looking ahead – with hope, and vigor
            And the excitement of what lies ahead in the new year.

FB has changed how we do birthdays –
            For myself, at least, I marvel at how much they are improved.
            Several hundred people, from every corner of our lifetimes,
                        Reach out and stir up memory and connection,
                        THAT is a real-life blessing!
My standard wishes, for those who are closest to me,
as expressed in that medium, read like an RH card.
And, as is often the case, recognizing this changed reality as a truth
            Has allowed me to shift my understandings and behaviors
                        In other areas as well.

So even as I acknowledge that there are many needs in our world --
            Both uniquely Jewish and at times frighteningly universal
                        (and we will look at THAT balancing act on YK) –
            needs that require our attention,

Even as my own prophetically-inspired Reform Jewish soul
            Hears the cries, and yearns to reach out in response and support,
Even as we all acknowledge the need for our hope that
            5776 will be a better year for the Solel family than 5775 was,
I KNOW that our first act of the new year MUST be
            To embrace the joy, and hope, and celebration of the New Year
                        Especially with the great positive omens this year,
And to use this opportunity for a spiritual recharge and refocus,
            When that reminds us of all the positives in our lives,
                        Encourages us to add to them, and maintain our balance

In many congregations on these HHDs, there is a natural excitement –
            For some, new clergy leadership or other changes are the source;
            For others, it is the new possibilities and opportunities
                        Inherent in the shift of prayerbooks to Mishkan HaNefesh
For others, like ours, we need to create that excitement for ourselves –
            Playing on both the (hoped-for) comfort of the familiar,
            & the natural hope & excitement that comes from new beginnings.
We will turn to challenging ourselves more on YK – as is fitting
            Of course, for those who cannot wait,
there is plenty of material available on the lobby tables
plenty of ways to choose to get more involved
            to begin to make more of a difference.

Embrace the comfortable and familiar – but do not be fooled by it…
            We are in the midst of change – significant change
                        In no small part because the larger world
of which we actively choose to be a part
            is changing with frightening speed.
Many of us joke and say that we don’t do change well as a congregation
But I am here tonight to speak to that no longer being the truth…
            It may have been true, even a few years ago,
            But we are a very different congregation tonight
                        In a very different world
at the start of this new year
than we were even a couple of years ago
            at the start of our 50th!


And the best part is, much of that change happened quietly enough,
            Smoothly enough, with little or no drama,
            That many of us are surprised when we recognize the truth.
That, and the reassuring fact that, most of that change has been
            Both deliberate, and for the better,
            Evolutionary, not revolutionary,
With still other elements in the process of changing even as we speak.

Our world is changing.  Daily.  Sometimes by the hour.
Our Reform movement has changed and is changing.
That our congregation is in the midst of change is both needed and good
And, with the arrival of these HHDs,
we seek, thru atonement, to change ourselves!

To help us tonight, I would like to propose a significant change
in how we refer to and see ourselves as Jews.
I do so NOT to seek to create a new form of Judaism,
            But rather to reflect who I believe we already are
and who and what we seek to be,
as Jews, as members of the Solel family,
for most of us still as Reform identifying Jews.
It is only a little more than a decade since our movement changed name
            UAHC à URJ, WRJ and NFTY (and regions) before that
                        To reflect changing times & sensitivities,
who we had already become.
We still are, and will continue to be, a SOLEL –
and even if we did not originally chose the name
            for all of its political and philosophical implications,
            we embrace still the ideal of being trailblazers
                        building ramparts in the (relative) Jewish wilderness.

And be clear – Reform still carries great meaning and power
            I am not running from that identity,
                        But rather, hoping to strengthen it
                                    By making myself and others think about
What it really says about us and others.
Indeed, I have rarely been prouder to call myself a Reform Rabbi
            Than in the last few weeks,
                        With our statement on the Iran deal, and AJ4J.

But I am also aware that, for many, both scholars & the next generation,
            We live in a post-denominational world.
And therefore, I need to be able to express myself for who I am,
            And hopefully you will come along,
so we can do likewise as a community,
                                    Without the baggage of labels
                                    That may not be as positive to others
                                                As they are to me or you.
If we can find language that more accurately reflects
who we already are,
who and what we take pride in being,
            doesn’t that strengthen us?
If that same language also makes it easier
            For others to see value in who we are,
            Removes stumbling blocks and makes them want to join us,
                        Then it is even better!

So, starting tonight, in this new year,
            You will hear me start to refer
                        At least to myself, at first,
                                    As an “Affirmative Jew,” and “Affirmative Rabbi.”
And, if I am correct in this, as I believe I am,
            I hope we will begin to see ourselves and call ourselves
                        An “Affirmative Jewish Community”!

As with all well-managed change, for me at least,
            This is NOT nearly as revolutionary as it may sound at first.
            But rather, the product of natural evolution over time.
“Affirmative,” as descriptive of my Judaism, works in (at least) 3 ways:

First, it is a statement that one of the perpetual goals of my Jewishness
            Is to affirm the history and values, laws and teachings
                        Of 3500 years + of Jewish tradition
                        On who I am and wish to be
            Even as I struggle to re-imagine how Judaism should look today,
For myself and others.

Second, it affirms Judaism as a “way of life,”
            More than just a religion, or culture, or ethnicity
And ergo, that there are multiple valid ways of being Jewish.
Few of us, as individuals, start by embracing Judaism as a way of life.
Rather, as individuals, we see it is primarily, if not exclusively,
            As one, maybe two out of religion, culture, or ethnicity.
Therefore I seek to be more than inclusive,
            More than respectful or tolerant,
                        But truly accepting of and open to
new and different ideas and identities from my own,
that allow others to care, feel and do Jewish, as I do;
            Accepting others’ self-definitions,
                        Even when wildly different from my own,
                        Even as I maintain that connection to our past
                                    Individually, communally, historically, practically,
                                    By valuing k’lal Yis’ra’eil
The unity and totality of the Jewish people;
            Even more important, accept them for who they are,
                        Not automatically seeking to change them to my definition,
                                    But genuinely offering opportunities
                                                To those who seek them.

Third, by embracing these truths, and focusing on Jewish values
            I seek to develop a Judaism that allows me
                        To see the world, and be seen by the world
                                    In the affirmative – as a positive force and value.

Here are some of the things that do NOT change for me
in embracing this new descriptive:
1.    Being American defines my Jewishness
2.    Being Jewish defines me as an American
3.    BOTH define who I am as a person

As an Affirmative Jew, I take ownership of these truths
            And their implications,
                        Even the ones that create cognitive dissonance at times.

I do so POSITIVELY, and proactively,
            Defining and AFFIRMing the person they make me,
            The community they lead me to seek, build, and be part of,
            Refusing to allow others to define me negatively or passively.
2 E.G.s -- I am a Choveiv Tzion – a lover and supporter of Israel –
            BY MY OWN CHOICE, and ON MY OWN TERMS,
                        Which at this moment is neither AIPAC nor J Street,
                                    But still stridently pro-Israel.
My love and support for Israel must be, empirically,
            Different from someone who lives there,
                        For their experience is different,
                        And therefore, so must their priorities be.
But, that difference does not mean
            They are more authentic than I – in most things,
That they are automatically more (often) correct than I am.
It DOES mean their voice must count more
            On existential matters within their community,
            Just as mine must count more than theirs,
                        On essential matters to my community.
Not because one of us is right, and the other is not,
But rather, because of our different positions in different places.

Put practically, as a person who is an American, and who is Jewish,
            I value true peace more highly than almost anything,
                        And therefore, my tendency is to prefer
                                    A negotiated agreement over going to war.
As an American,
I recognize that there are opportunities and responsibilities
            Unique to our country,
            That require us to act in certain ways
                        For ourselves and others.
As a Jew, and a Choveiv Tzion,
            The survival of Israel and its prosperity
                        Matter more to me than to many other Americans & others.
Acting on any of these three identities alone in the current reality
            Is likely to take me to two, maybe three, different results.
Acting on them all together, obligates me to compromise between them,
            Harmonize differences,
                        And come to the consensus that best represents
                                    Each individually and all together.

Likewise, I am a Jew who chooses to live in the open society,
            And not in homogeneous, self-selecting, closed communities.
I accept that those who make the other choice have their reasons,
            And I pray that their decisions
                        Work as well for them as mine do for me,

                        Even if, when I am being honest, most of the time
                                    I must admit that I cannot see how they could,
                                    Because of my different experience,
                                    Because of my unwillingness to make their choice.
I am challenged by living as a Jew in the larger society,
            But those challenges are a positive choice I affirm daily
                        A force for growth and strength to be embraced
                                    Not to be feared and run from.

But I am a JEW who lives in that open society,
            And therefore HOW I choose to live as part of it,
                        Will, at times, differ from the ways of my neighbors,
                        When I embrace my Jewish learning, experience, history
            That truth makes neither I nor my neighbor right nor wrong,
                        Neither is better than the other.
                                    Just different.
And, as Mark Twain once so eloquently put it:
“If two people agree on everything, one of them is unnecessary. 
Even though some of us disagree on the ______ issue,
each of us is necessary in reaching a resolution.”

Here are some more things that do not change for me
            As I embrace my new moniker,
                        Because I came to my positions on them
                                    By already being a positive, engaged, affirmative Jew
Even before embracing the language:
4.    God, Torah, and Israel are central elements
Of Judaism, and bind us to each other
5.    How I interpret them,
and value them relative to each other
            is a product of my unique experience,
            helps to define me as a distinctive Jew,
            and distinguishes me from other Jews,
even as they bind us together as one family.
6.    I embrace a Prophetic view of my role as a Jew --
placing the spirit of the law above letter
            when the two are in conflict,
providing Jewish motivation for all that I do,
encouraging me to find meaning in all that I do.

7.    This encourages me to do tikkun olam
To be “God’s shepherd” in tending to all Creation
            And to my fellow human beings
Not for myself, but to repair God’s world
            And improve everyone’s lot in it.
8.    This also encourages me to live my Judaism
In relationship with others,
            Both Jews and non-Jews.
                                    Indeed, my Affirmative Judaism, our Judaism,
                                                Is often most strongly defined, motivated,
                                                Most positively lived
THRU these relationships.

Again – what emerges is AFFIRMATIVE –
            It helps me to see the world through positive eyes;
            It encourages me to take action;
            It allows me to do so in a way that connects me to the past,
                        Even as I strive to live in the present & embrace the future.

And one last set of truths, somewhat unique to me,
            But concepts I have already been placing at the forefront
                        Of who I hope we become, and maybe already are
                                    As a mishpachah – an extended family of support
                                    As a k’hillah k’doshah – a sacred community.
9.    Because I see my Judaism, affirmatively,
As a “way of life,”
            Far more than just religion, culture, or people
I also see it, and the larger world,
            holistically
10.         This leads me to seek not only healing,
For that which is not whole,
For what has become worn down or broken
            In myself, my family,
            My community, my world
                                    But also WELLNESS –
                                                A combination of the physical, mental,
                                                            Emotional, and spiritual
                                                That allows me to interact on multiple levels.
                                                Like my Jewishness,
it is greater than the sum of its parts,
                                                which allows me, at times,
to pre-empt the need for healing
from external sources,
                                                By affirming my own strength,
                                                            And reinforcing it,
                                                Even as I seek to help others
to do the same for themselves,
                                                                        individually and communally
11.         As I help to build the community,
It helps me recognize 3 truths
about my own personal motives:
A.   My need to be loved, respected, accepted
For who I am,
            And who I seek to be
B.   My need to make sense of the chaos
Of the world all around us
And within myself
C.    My need to leave a legacy behind
That tells others that I was here
            And hopefully made the world
                        A little better for it
                        12.              And to recognize these 3 truths
                                                            In all those with whom I work
                                                Empowering me to recognize, support
                                                            And empower them
                                                Just as I hope and need to be.

Friends, as we start the New Year 5776
            I embrace who I am and who I have become
                        As an AFFIRMATIVE Jew.
I am empowered not only by new language, by a new name,
            But by the process of introspection and affirmation
                        Which led me to dare to suggest it in public.

I hope that we all can recognize, both in my words and in my process,
            That each of us, too, either already is, or seeks to be,
                        An Affirmative Jew.

And even if we do not (yet) recognize ourselves in this way,
            I hope we can agree that this IS a significant goal
                        towards which to work – individually and collectively.

And, at the very least, even if that is still not on our horizons,
            I pray that we will recognize
                        In the process of introspection we each took to get here
                                    so central to our atonement-seeking at this season,
                        The value of recognizing the positive,
                                    And not just the negative,
not just for its own sake of being positive,
                                                not in some pollyannish “all is well” denial,
            But for the awesome power that comes when we allow ourselves
                        To grow not only in learning from and correcting mistakes
                        But in moving ourselves from strength to strength,
                                    From good, to even better, to [dare for] greatness.
                        To moving ourselves nearer to the best that is in us,
                                    And closer to each other,
                        By seeking and finding the spark of God
                                    That dwells in each of our souls.
            So that, by growing closer to each other, and our best,
                        We also draw closer to God,
                                    Not just at this season of our justifying our lives,
                                    But every day!

I made a conscious decision with my words tonight,
to speak for myself as an Affirmative Jew,
Both because what I suggest may not yet feel right to many,
But also so my words could model my message and my approach.
For those who found this helpful, I am grateful,
For those who found that decision made it harder to hear my message,
            My profound apologies.  I pray to do better on YK,
                        On this, and so many other things!
As I point out every time I do a wedding –
            1 + 1 can and does equal three,
                        when two (or more) individuals seek to come together,
                        and become a group, united with each other.
            The strength and success of the united group is dependent on
                        The continued strength of each individual.
            It cannot extinguish that individual strength,
                        But rather, grow it stronger by teaching it only
                                    To self-limit for the sake of the united whole.
May our 5776 start in joy, peace, and hope,
            Allowing us to begin the new year positive and strong,
                        Affirming our Jewishness – as individuals and as a group,
            So we can confront the challenges we face
                        In working towards perfection for ourselves and our world
                                    Like the perfection of the square in 5776,
                        With full vigor of body and soul, of spirit and mind,

                        Positive and affirming in all that we think, say and do.  KYR

What Can We Learn from the Best Ad Campaigns?

The following is an excerpt from a blog piece that resonated with me quite strongly.   I have distilled out the lessons learned by the author from each campaign here, but I highly recommend not only looking at the entirety of the blog for other possible insights and lessons, but to be reminded of the ads themselves, and the impact that they had on you.  Then ask yourself what other ad campaigns you would add to this list (and also which, if any, you would replace because the lesson wasn’t as important or your choice portrayed the lesson (or a more important one) better in your own mind.

I share this NOT as an expert in marketing or branding, but because of the analysis on WHY these worked.  I share it NOT with the intent of making us “branding” experts, but rather because, at least for me, the lessons the writer distills out are transferable to my efforts, to our efforts – but only if we “walk the talk” – do more than just speak the messages, but actually act upon them.  My own, hardly authoritative restatement of the lesson as it applies to us is in parentheses at the end of each.  Most of them, when written out, are anything but surprises – they are points we have made and generally agreed upon.  But seeing them all together from a different source can change how we receive their messages. And, I especially appreciate the start at #1, with the thought process behind it.

12 of the Best Marketing & Ad Campaigns (And What Made Them Successful)
Written by Lindsay Kolowich 

1)       Nike: Just Do It.
So when you're trying to decide the best way to present your brand, ask yourself what problem are you solving for your customers. What solution does your product or service provide? By hitting on that core issue in all of your marketing messaging, you'll connect with consumers on an emotional level that is hard to ignore. [RS – isn’t this what we need to be doing in everything we do?  In addition to making sure that our actions and programs match our vision and values, don’t we need to have a real world reason and goal for our efforts, that is based in the hearts of those we speak to and work with?]

2)       Absolut Vodka: The Absolut Bottle
So what’s a marketer's lesson here? No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way. Let me repeat: Absolut created 1500 ads of one bottle. Be determined and differentiate your product in the same way. [Dependable and predictable can sell, especially if one stays committed to the message.]

3)       Miller Lite: Great Taste, Less Filling
For decades after this campaign aired, Miller Lite dominated the light beer market they'd essentially created. What’s the lesson marketers can learn? Strive to be different. If people tell you there isn’t room for a product, create your own category so you can quickly become the leader. [What makes us unique?  How can we focus on that to grow?]

4)       Volkswagen: Think Small
See, Americans always had a propensity to buy big American cars -- and even 15 years after WWII ended, most Americans were still not buying small German cars. So what did this Volkswagen advertisement do? It played right into the audience’s expectations. You think I’m small? Yeah, I am. They never tried to be something they were not. That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Consumers recognize and appreciate honesty. [We need to be who we are and be honest when we talk about who we wish to be when we aren’t there yet.]

5)       Marlboro: Marlboro Man
The lesson here? Remember that whatever you're selling needs to fit somehow into your audience's lifestyle -- or their idealized lifestyle. [I would add that in addition to knowing who we are reaching out to better, this also gives us permission to promote an idealized view.]

6)       California Milk Processor Board: Got Milk?
Note, though, that the ad didn't target people who weren’t drinking milk; but instead focused on the consumers who already were. The lesson here? It's not always about getting a brand new audience to use your products or services -- sometimes, it's about getting your current audience to appreciate and use your product more often. Turn your audience into advocates, and use marketing to tell them why they should continue to enjoy the product or service you are already providing for them. [Even as we seek to bring in newcomers, there is value in strengthening our core, even energizing them to be part of the reaching out.]

7)       Dove: Real Beauty
For example, in their Real Beauty Sketches campaign, they created ads around a social experiment in which an FBI-trained sketch artist was asked to draw female volunteers twice: First, as each woman described herself and the second time, as a random stranger described her. The images that were drawn were completely different, and Dove accompanied this finding with a compelling statistic that only 4% of women around the world consider themselves beautiful.  The results? The different videos showing Dove's sketches were viewed more than 114 million times, shared 3.74 million times, uploaded in 25 languages, and seen in 110 countries. The PR and blogger media impression amounted to over 4 billion. It clearly resonated with their audience -- and people were touched both by the ads and by the statistics Dove used to back up their message. [The cliché that “perception is reality” CAN be overcome – but it takes a compelling case to do so.]

8)        Apple: Get a Mac
A key takeaway here? Just because your product does some pretty amazing things doesn’t mean you need to hit your audience over the head with it. Instead, explain your product’s benefits in a relatable way so consumers are able to see themselves using it. [Be willing to sell – be careful not to oversell.]

9)        Clairol: Does She or Doesn’t She?
The lesson here: Sometimes, simply conveying how and why your product works is enough for consumers. Showing becomes more effective than telling. [Actions speak louder than words.]

10)    De Beers: A Diamond is Forever
De Beers actually built the industry; they presented the idea that a diamond ring was a necessary luxury. According to the New York TimesN.W. Ayer's game plan was to "create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring." The lesson here? Marketing can make a relatively inexpensive product seem luxurious and essential. [In attracting the unaffiliated, our challenge is to help them better value what they do not even yet realize they are missing.]

11)    Old Spice: The Man Your Man Could Smell Like
That first video has over 51 million views as of this writing. Several months later, in June 2010, Old Spice followed up with a second commercial featuring the same actor, Isaiah Mustafa. Mustafa quickly became "Old Spice Guy," a nickname Wieden + Kennedy capitalized on with an interactive video campaign in which Mustafa responded to fans' comments on Facebook, Twitter, and other social media websites with short, personalized videos. In about two days, the company had churned out 186 personalized, scripted, and quite funny video responses featuring Mustafa responding to fans online. According to Inc, these videos saw almost 11 million views, and Old Spice gained about 29,000 Facebook fans and 58,000 new Twitter followers…. The lesson here? If you find your campaign's gained momentum with your fans and followers, do everything you can to keep them engaged while keeping your messaging true to your brand's voice and image. [When you invest in relationships, you can get results.]

12)    Wendy’s: Where’s the Beef?

Wendy’s took a more gutsy approach in this marketing campaign: They targeted their competitors. The simple phrase "Where's the beef?" was used to point out the lack of beef in their competitors' burgers -- and it quickly became a catch phrase that encapsulated all that was missing in their audience's lives. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase. They only ran the campaign for a year, and allowed it to gently run its course. The lesson here: Be careful with your campaigns' success and failures. Just because you find something that works doesn't mean you should keep doing it over and over to the point it's played out. Allow your company to change and grow, and you may find that you can have even greater success in the future by trying something new. [Words, used carefully, can change behavior – but only when they speak a truth and touch a place of honesty in the listener.]

Thursday, May 7, 2015

Sharp Enough to Split a Hair – Or Shave Them All Off … For A Good Cause



[Note:  If you came here looking for the link to the donation page, scroll down to the end.  If you came to bid in the silent auction to win the chance to start the shaving, enter your bid as a message on this blog.]

On Sunday, May 17th, I will pay off on a challenge I made to my religious school kids a year ago.  On the last day of religious school LAST year, when we announced the tzedakah (significantly more than “charity,” the Hebrew value of “sacred giving” – see the end for a deeper understanding) total for last year, I commended the kids for their generosity, but I told them that they, that WE, could do better.  So I made them a deal – if the roughly 80 kids in our 1-2 times per week program could contribute $750 by our mid-year Chanukkah assembly and party, then on the last day of this school year, I would shave my head (NOT my face) bald!

Of course, they succeeded – with plenty of room to spare.  I am pretty sure those last couple of days there were kids – and adults – slipping an extra Abe Lincoln into the envelopes … just to make sure!

But the story only begins there – because once we were committed to “the big shave,” I made a second pledge (publicly – it was really the initial pledge that started this whole ball rolling) that we would use that shaving of my head for even more good purposes.  So, when the trimmer starts its work in few days, we will still be raising money to support the work of the Andrew McDonough B+ Foundation (read that as “Be Positive,” and click here, http://www.bepositive.org , to learn their story) – raising awareness about childhood cancers, doing research that we pray will one day cure and prevent them, and supporting families confronting this hideous disease. 

Since you are reading this, I hope you will support my efforts – and B+’s, not merely to make me feel better as I get used to being hairless!  Jump down to the bottom if you wish, to learn how you can contribute to the cause.  And, if you are in the area on May 17th, please come join us for the spectacle!

I had almost joined some 70 other Rabbis last spring, who shaved their heads in solidarity with two of our colleagues, Rabbis Phyllis and Michael Sommers, whose young son, Sam’s courageous battle against cancer had ended just a few months before.  “Superman Sam,” as his parents nicknamed him, and his battle against cancer, had been chronicled by his parents to raise awareness about childhood cancers – the “Shave for the Brave” project, working with the folks at St. Baldrick’s    ( http://www.stbaldricks.org ), raised some $600,000 for research and support of families.

In the end, I had not chosen to shave with the others last March.  I wasn’t going to be in Chicago for the CCAR Convention at which the shaving would take place, and, as small as the world of the Reform Rabbinate is, I had no direct link to the family.  I, like so many others, was moved by Sam’s story, and the courage and compassion the all taught us by their example.  But I didn’t want to just pile on as “one more,” no matter how good the cause.  I would wait for the right time for my world, praying that it would never come so close to me and mine.

When one of my Sisterhood presidents asked me why I hadn’t shaved my head like all the other Reform Rabbis, I told her this.  Apparently, several of my families thought it would be a hoot, and could serve a good cause, if THEIR Rabbi were to shave his head, publicly, for a cause.  I made it clear that there would have to be much good involved in the effort, but I was game.  And so came my challenge to the kids, and their embrace of it, and now, we are a few days away from my going bald.

I knew that as the day approached, I would be thinking of both my mother-in-law, who died of breast cancer, and my mother, a retired school teacher who put her students’ well-being and learning before everything else, and who died of ovarian cancer.  Sure, we support efforts to combat both of those forms of the disease as a family.  But, especially in remembering my mother, it felt right to be working to help children.

What we could not have known was that, in the interim, the daughter of two OTHER Rabbinic colleagues whom I have known longer than they have known each other, from my camp and regional youth group work, Maya Ringler, would be diagnosed for a second time, at age 10, with cancer.  After they began to know what they were dealing with, Peter and Stacy asked their daughter, since so many people wanted to know what they could do for her, what she wanted.  Her answer was wise beyond her years.  Even in the face of this new diagnosis, Maya still felt as if she had everything she needed, so she said “I don’t need anything! Tell everyone to make a donation to Alex’s Lemonade Stand (http://www.alexslemonade.org ), because what we all really need is for no more kids to get cancer.”  And so, her parents did as she asked.  After all, when she had beaten kidney cancer at age 2, as a family, they had begun supporting Alex’s in gratitude. And since January, Maya’s efforts to help others exploded past her initial fundraising goal, and her most recent of $100,000 (as of a week ago, the total collected stood at $117,459 and counting).  Maya has set her new goal at $250,000.

I am blown away, in total awe, of this 10 year old and her family.  But I am not surprised.  If you want to be inspired, Google her name – there are dozens of stories.  So much so that a part of me wishes I had never agreed to shave – because in our little congregation, I cannot hope to come close to the successes of Maya Rigler, or “Shave for the Brave.”

But that part of me is silenced almost immediately, reminded that this is NOT a competition, and that, even as the amount raised by colleagues and friends approaches $1,000,000, we are still not any closer to the REAL goal – of eradicating childhood cancers, and helping the families who are already dealing with it.  EVERY penny is needed.

Even if my daughter Emily is a little ticked at her old man for not looking at the calendar before agreeing to this, and remembering that her college graduation is just a few days later! I know, however, that she is just giving me a hard time, because SHE is the one who brought B+ to my attention – she, and her sorority sisters of ZTA at The College of New Jersey, whose TCNJams dance marathon this semester raised $50,000 for B+, and was formally recognized as the “Program of the Year” on campus.

“So – How can I contribute to the cause?”

Actually – there are MANY different ways to do so.

1.     The BEST way, from my perspective, would be to go to the website that has been set up for contributions at B+  : https://www.beposfdn.org/Difference/eventpage.aspx?eventid=223213.
2.     Next best would be to make out a check to “The B+ Foundation,” and note that you are supporting me, Rabbi Steve Weisman, on the memo line, and deliver or send it to Temple Solel, 2901 Mitchellville Rd., Bowie MD 20716.  We will collect them, and pass them through to B+.  (Just be aware that we may hold them for a brief period before passing them forward).
3.     If, for any reason, you have an existing strong connection to either St. Baldrick’s or Alex’s Lemonade, feel free to contribute to them instead, as all these fine groups are working to the same end.  If you do contribute through one of these other groups however, please provide them with my name and the Temple address, and ask them to send me a confirmation, so we can keep track and acknowledge all gifts

IN ADDITION –

From now until May 15, we will be running a silent auction for the right to begin the shaving process!  That’s right, the high bidder will get to run the trimmer for the first couple of strokes through my hair.

The auction will run right here, in the comments section.  We will establish the opening bid at $18 – seems appropriate.  If you wish to bid, just do so in a message below.  We will close the bidding at 6:30 on Friday, as services begin.


*- A Note on Tzedakah – as noted above, the Jewish concept expressed in the word goes far beyond the English concept by which it is usually translated, “charity.”  The Jewish value of “sacred giving” transcends giving to help those in need.  In fact, it moves beyond financial giving as well.  The root of the Hebrew term means “correct,” or “right,” in the sense of “righteous,” which connects it into the realm of the mitzvah (“commandment”) system that is at the heart of Jewish interpersonal relationships.  Taken from a moral perspective, HOW we help others is as important, and sometimes more so, than what we do to help.  The clarion statement of this reality comes from Maimonides, the medieval Rabbi/philosopher, whose 8-step “Ladder of Tzedakah” makes clear all of these elements.